If you own your own landscaping business or work as a contractor, there are plenty of opportunities to run PPC online and attract more customers to your website who will pay you to do the work you love doing.
This should work in addition to your traditional print marketing efforts like handing out business cards.
However, depending on the size of your company and how much time you’re willing to put into learning new skills, starting out managing your own paid search advertising may not be the best choice for you. That’s where our expert landscaping PPC management services come in to save the day!
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By partnering with Thryv - a leader in the Local Business Automation; VRDigs is able to combine their strengths with our expertise in the landscaping industry and offer our landscaping professionals a revolutionary new way to optimize their advertising budget.
This new AI-powered system evaluates your campaign strategy based on your goals, budget, and location. This detailed analysis is then sent to human experts who evaluate the proposed ad strategy and make the final decisions on ad spending based on your feedback and available opportunities identified by the system.
Once up and running, the AI supercomputer will monitor your PPC performance and make adjustments on the fly, ensuring every click is coming from highly motivated customers that are actively searching for your services.
Google is well known as one of the best resources out there for running landscaping advertisements for your business. However, most business owners don’t have a knowledgeable PPC manager on staff and don’t have the time to learn PPC on their own.
Due to the complexity of managing a PPC campaign, first-timers can often end up getting poor results (not enough leads), or worse- they might end up spending much more on ads than they need to.
VRDigs makes PPC simple for landscapers. Just schedule a call with one of our experts to determine some key factors related to your business and your budget. Once we get the needed details, we can generate a proposal including an ad spend range for you to see what type of results you can expect for your money.
Most landscaping contractors know the value of engaging with their customers on social media platforms like Facebook. However, posting on your company page, replying to messenger inquiries, and liking or commenting on others’ posts all has to be done manually - which takes time.
Running ads on Facebook can automate your social media outreach by targeting the exact type of customer you like to work with. Furthermore, advertising with Meta (Instagram and Facebook) can also set you up for follow-on marketing campaigns using tracking technology like pixels.
This combination of advertising where your customers are and then following up later can yield some great results and keep the phone ringing all year long. As a major part of our AI PPC program through Thryv Leads, Facebook advertising can transform your landscaping business into the self-running machine you’re looking for.
Google Local Service Ads for Landscapers are an exclusive adverting option for qualified local service providers and only certain landscaping companies will be eligible to make use of this program. The main benefits of this program are that your ads will appear at the very top of Google’s search results, and you only pay for leads (actual inbound calls to your business), not clicks.
Due to the application process required, this advertising channel is not currently included in our main AI PPC program - which means if approved, you would have to manage your own account through their dashboard. This is something we are working hard to offer more resources for and eventually offer a management service so stay tuned!
However, if you feel that your business is already qualified - applying to become a Google Verified Contractor is something that we at VRDigs absolutely recommend you take advantage of. You can learn more about Google Local Service Ads requirements for landscapers and checking under the 'Requirements by category for US businesses' section for 'Landscaping Services'.
If you have any further questions about the Google Guaranteed advertising program, how to become verified by Google, or which PPC option is best for you - contact VRDigs Landscaping PPC consultants and set up a no cost, no obligation evaluation.
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